Brand Identity for Clover

Clover is a sustainable fashion brand built on the philosophy that style and environmental responsibility should never be a trade-off. They needed a brand identity that communicates their values at every touchpoint — from the logo on their tags to the typography on their lookbook to the micro-interactions on their online store.

We developed a visual identity rooted in natural textures and earthy tones, with a custom wordmark that subtly incorporates a four-leaf clover into the lettering. The color palette draws from organic dyes and natural materials, with each seasonal collection introducing a fresh accent color while maintaining brand cohesion. We designed the full print collateral suite — hang tags, care labels, shopping bags, and a lookbook that uses recycled paper stocks and soy-based inks.